JOINY
Founded
2021
Founders
Martin Vossebeld, Michel Disselhorst en Han Kok
Location
Borculo, The Netherlands
Investment year
2021
About JOINY
Joiny represents a new vehicle category between the bicycle and the ‘scootmobiel’. An innovation for people who find it increasingly difficult to walk or cycle, but do not want to make the next step to vehicles with a ‘disabled appearance’. The high seat of the Joiny ensures that you move at the same height as cyclists and pedestrians. As a result, you continue to participate 'equally'. Joiny also offers a stable riding experience with a tilting system to take corners and bumps more safely.
The first ‘marketproof’ prototypes of Joiny have been tested . The size of the target groups will be determined in the coming period by means of small-scale and more extensive market research. It is known that 80% of people who can no longer walk or cycle properly refuse to buy a mobility aid such as a 'scootmobiel' or wheelchair. For that group of people, the Joiny can become a serious solution. After proof of market, production will start in 2023.
Update january 2024: Early 2024, the founders of Joiny expressed their desire to reacquire Bloomit's shares in their company. Bloomit agreed and gave the entrepreneurs full ownership back, while Joiny was launched on the market this year. We wish Michel, Martin and Han incredible success in further expanding their great innovation.